Take a look through the three design concepts below, check out the strategy for making PRiDE easy to join, and let Cathy know what feels right. We can borrow the best elements from each.
Different ways to bring the PRiDE experience online. These are visual concepts — we’ll use your actual photos, videos, and brand assets in the finished site.
Clean, modern, welcoming, community-focused.
Look 1: Community First
A bright, athletic direction built around belonging. Real people, real photos, and clear pathways for every age and fitness level — from first-timers dropping into the $8 Circuit to daily members.
Bold, gritty, intense, oversized typography.
Look 2: The Thunderdome
Full attitude and raw power. Leans into 'World's Baddest Gym', 'Harder to Kill', and Todd's functional fitness philosophy. Designed to show people this is not your typical cookie-cutter gym.
Outdoor iron playground, heart & grit, hybrid.
Look 3: Kindly Savage & The Pit
The hybrid balance: features The Pit outdoor training area, tire flips, sleds, and the Kindly Savage mindset — balancing relentless physical training with deep community heart.
Love elements from more than one look?
We can combine the clean schedule layout from Look 1 with the Thunderdome energy of Look 2 and The Pit showcase from Look 3.
No endless hoops, no fine print. Whether someone wants to drop in for an $8 cash Circuit tonight, get their kids into youth strength, or sign up for 24/7 keycard access, we make the path clear, instant, and welcoming.
The Three Primary Pathways
Cash drop-in · Pay as you go
“No sign up. No commitment. Just show up with $8 cash and a water bottle.” Men and women of all fitness levels sweating together.
Tues & Thurs 6:00pm · Fri 5:30am · Sat 9:00am
12-Month keycard membership · /mo
Full access to the strength & conditioning floor 24 hours a day, 7 days a week, 365 days a year. 15 years established in Wood River.
$45/mo Individual · $55/mo Family 12-Month
Outdoor functional iron playground
Tire flips, heavy sleds, atlas stones, and raw functional movement. Unapologetic work ethic with unmatched heart and support.
Building people who are harder to break down
Always $8 cash per session. Everyone works at their own pace.
Tuesdays & Thursdays
6:00 PM
Friday mornings
5:30 AM
Saturday mornings
9:00 AM
Building genuine confidence, functional movement, and character in Wood River kids.
Hit, throw, smash, climb — functional movement & confidence.
All kids welcome, including neurodivergent / autistic youth who thrive here. If money is an issue, Todd covers it.
Transparent Rates
Subject to confirmation before published live
Individual · 12-Month
Family · 12-Month
Day Pass
Week Pass
Circuit
PRiDE Fitness isn't a franchised corporate gym. For 15 years, Todd Laux has opened the doors in Wood River for real everyday people — from high school athletes to grandparents, first-time gym goers to heavy lifters. Everyone works, everyone counts.
The Gym Philosophy
“Harder to Kill. Kindly Savage. Train hard, take care of each other, and show up.”
— Todd Laux, Owner
There are no wrong answers. Click through these 5 quick decisions to help us dial in the exact structure, tone, and focus of your final website.
Your Progress: 0 of 5 Answered
Select your preference for each to send a full breakdown to Cathy.
Todd, whether you like a specific headline, want to swap photos, or have a completely different idea for Wood River, let Cathy know. She’s ready to build whatever you need.
Buttons will automatically prefill with your quiz answers & priorities if answered above!